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Sales Strategy: Page 6

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Determining Value

These are the key factors that affect the value of your home in today’s market.

Location, Location, Location

  • Location is the single most important factor in determining the value of your home. Your home’s location and setting influence its value. A home inside a quiet neighborhood sells for more than the identical home on a busy street. Remote areas typically sell for less than closed-in areas. Views, streams, and trees usually enhance value. You obviously have no control over location.

Timing

  • Property values are affected by the current real estate market.
  • As the real estate market can’t be manipulated, a flexible marketing plan should be developed which analyzes the current marketing conditions and individual features of the property.

Condition

  • The condition of the property affects the price and speed of the sale.
  • As prospective buyers often make purchases based on emotion, first impressions are crucial.
  • Optimizing the physical appearance of your home will maximize the buyer’s perception of value.
  • New homes enjoy a marketing edge over resale homes because they are shiny and clean. And builders enhance their appeal by offering model homes (clean, bright, and decorated in current colors and amenities) for buyers to examine.
  • Our goal is to make your home as close to a model home as possible. You have nearly complete control over condition and you can increase value and decrease marketing time by being sure your property is in the best possible condition.

Price

  • Pricing your home properly from the beginning is an important factor in determining the length of time it will take to sell your home.
  • Your home must be priced within the appropriate range.
  • You must actually “Sell” your home twice: first to a buyer and then to an appraiser. The buyer is more subjective and compares the amenities of your home to those of other homes in the same price range. The appraiser is more objective and compares age, size and cost-identifiable features in your home against other properties that have recently sold.