previous

Sales Strategy: Page 5

next

Maximizing First Impressions

A home that shows exceptionally well arouses the prospects’ emotional desires to buy more quickly and at a better price.

Exterior and Curb Appeal

Experts say most buyers make their decision at first sight.

  • Prospective buyers will react well to signs that your home has been meticulously maintained.
  • Mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, and prune trees.
  • Keep driveway clean and free of parked cars, and keep the garage door closed.
  • Repair or replace loose or damaged roof shingles.
  • Minimize cracks or crumbling on walkways, walls or steps, and keep them clean and free of obstructions like toys.
  • Items such as garbage cans that are left out can contribute to a cluttered or busy appearance. Make sure that from the street your property appears clear.
  • Inspect appearance of interior window coverings from the curb; wash screens and windows.
  • Repair any peeling paint or loose caulking on windows or other areas.
  • Take steps to eliminate insect or rodent pests.
  • Pick up after your pets or neighborhood animals.

Doorway

While agents work the lockbox for a key, buyers have idle time to notice details.

  • Apply a fresh coat of paint to the front door and frame.
  • Consider adding pots of flowering plants in the entryway.
  • Eliminate cobwebs and groom doorway area windows, porch light or decorative glass.

Interior Appeal

Once inside, experts say most buyers are affirming their curbside decision.

  • Clean, Clear, Light, and Bright
  • Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service may pay for itself by adding to a buyer’s perceived value of your home.
  • For a sleeker, more spacious look, consider placing furniture from crowded rooms into storage.
  • Clear kitchen counters of everything other than perhaps a few very pretty items. Ask yourself, in a model home, would a professional decorator put your choice of items out on the counter?
  • Remember closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Since you are anticipating a move anyway, consider holding a garage sale or boxing and storing unused belongings.
  • If necessary, repaint or clean/replace dingy, soiled or strongly colored walls, windows, and floor coverings with a light neutral shade. Bright rooms look bigger, and neutral colors help buyers envision their own furnishings and décor.
  • Repair dripping faucets, burned out bulbs or cracked windowpanes.
  • Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles.

Warm and Homey

  • Subtle scents of potpourri in bedrooms or bath, and fresh baked cookies or cinnamon in the kitchen can make your home more inviting.
  • Keep fresh towels in the bathroom.

Fresh

Keep an attractive set of towels in each bathroom to be brought out only for showings.