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Sales Strategy: Page 2

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How To Attract Buyers

Many people think that in order to sell a home you place an ad in a newspaper and wait for a person to call and buy the home… NOT SO!!! If that were true, real estate professionals would be out of work.

The basic law of real estate is this…

ADS DON’T SELL HOMES… PEOPLE DO!

A recent study by the National Association of REALTORS uncovered some interesting statistics about WHERE BUYERS COME FROM.

40%Purchased because they recognized a SALESPERSON or firm name and were serviced by them.
20%Purchased because they saw a sign in the lawn and approved of the home’s exterior and location.
18%Responded to an ad but eventually purchased a different home.
7%Referred through a relocation service.
3%Bought the home they saw advertised.
1%Bought the home they saw at an Open House.
3%Bought for a combination of the above reasons.