Sales Strategy: Page 1

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Ten Steps to a Successful Sale

1. Agent/Broker Selection
The foundation of a successful sale is often selecting a qualified and licensed agent or broker. Because their business is selling homes, they can provide invaluable service in all of the next steps.
2. Property Inspection
Inspect your property with your broker or agent, and make notes of all repairs needed.
3. Top Priority Repairs
Make top priority repairs including any issues related to safety.
4. Curb Appeal
Take steps to maximize the “curb appeal” of the property. Consider the suggestions and advice from your broker or agent.
5. Cleaning
Consider having a yard sale to dispose of any unwanted clutter. Thoroughly clean the house and manicure the landscaping.
6. Cosmetic Upgrades & Repairs
Not all upgrades will increase the sales price “dollar for dollar.” Consult with your broker or agent about what upgrades will maximize your sales price.
7. Establishing Sales Price
Discuss the marketing plan with your broker or agent. They may include open houses, brochures or flyers, advertising, MLS listings or other issues.
8. Marketing Plan
The foundation of a successful sale is often selecting a qualified and licensed agent or broker. Because their business is selling homes, they can provide invaluable service in all of the next steps.
9. Negotiating Offers
Consider all offers with your broker or agent. Pay attention to all contingencies. Negotiation is a tool and your broker or agent should have experience in this area. Always fully disclose all relative issues related to the property.
10. Closing Escrow
Be attentive to the requests of your escrow officer. Keep a calendar with deadlines of any agreements you have made. Prompt attention can greatly assist in timely escrow closing.